In the current landscape of sales and marketing, bulk email outreach (also known as cold email) is a challenging process. Between email providers blocking spam, multiple avenues to contact your prospects and people being inundated by emails, making sure YOUR messages get to the right people is key. The best email means nothing if it doesn't reach its target audience.
With Salesbot, we're taking a unique approach to cold email--focusing on DELIVERABILITY, QUALITY and PERSONALIZATION in order to reach the prospects you're targeting. Without maximizing deliverability, the best written email doesn't matter if it goes to spam.
Deliverability:
Salesbot helps your emails get delivered in several ways--we highlight the required email configuration steps, including setting up DKIM, DMARC and SPF. We set a maximum threshold for emails sent per day. We let you customize the day and time your emails get sent. And, we leverage AI to help write your email campaigns, with a focus on, yes, you guess it...quality and personalization.
Quality and Personalization:
In tandem with deliverability comes personalization and quality--writing BETTER emails to push through those spam filters, and to engage the reader when they open your email. We've all opened emails that at first glance, appear to be personalized with a, "Hi <your name here>", but is then unrelated to anything you're interested in.
With Salesbot, our AI creates a first draft of an email campaign when you create your sales project. This first draft has all the characteristics of a well crafted email campaign, including anti-spam best practices--no links in the emails, no images, fewer 'spammy' words, personalization in the email subject line and body. Here's an example of a first draft, based off an ICP targeting marketing directors, and using the marketing language from salesbot.io.
Hi {{prospect_firstname}},
{{sender_firstname}} from Salesbot here. Are you looking to boost sales with less effort?
Our AI leads automation tool provides access to 655M+ verified leads, boosting sales growth and efficiency.
Join businesses that streamline lead generation effortlessly.
Interested in seeing how it works for your team?
Best,
{{sender_firstname}}This is an example of the first draft for a well-crafted, anti-spam approved email. No images, no links, basic personalization with the use of email variables (these will be personalized at the time of sending).
You can continue to refine this email campaign in multiple ways, including adding a personalized CTA, changing the content to speak to the individual prospect, or adding in your company brand/name, etc. But, this all takes time, effort and is a manual process, so why not leverage AI to create a more personalized email campaign? You read our minds...
Introducing: Hyper Personalization
At Salesbot, we're taking the concept of advanced email personalization to another level--using the content of your prospect's profile/resume, news articles about their company, job title, company name, experience, education, interests, hobbies--everything that encompasses a sales prospect. Hyper-personalizing to the specific prospect will improve both open AND response rates. Our internal tests show that hyper-personalization email campaigns can improve open and response rates up to 10%! In a world of small percentages, that can make a huge difference to your business.
In the example below, we've taken a first pass, basic AI-generated email campaign and personalized it to the specific prospect--using their job title, company, background and skills/experience. This email is MUCH more relevant to the prospect.
Salesbot: Leveraging AI via Hyper-Personalization to Improve Your Sales Process.
To learn more about Hyper-Personalization, best practices and how to use this exciting new feature, read our detailed guide.
Questions about using Salesbot